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OUR COMPANY

Hammer Nutrition USA is an endurance sports nutrition company founded in 1987 by Brian Frank. Hammer Nutrition provides unparalleled products, knowledge and service to health-conscious athletes all over the world. Hammer Nutrition SA with its Head Office in Cape Town started in late 2006. Over the years, the product line has grown from fuels & supplements to now include clothing, body care products, accessories and more. 

COMMITMENT TO QUALITY

Our focus is on "Highest Quality Control" - every product meets our demanding standards for purity, quality and efficacy.

MISSION STATEMENT

For over 30 years our mission and core values have been the foundation of the Hammer brand. We are real people, making real, natural, healthy products with tons of vital information and a singular desire to help YOU be your best.

100% SATISFACTION GUARANTEE

Your Hammer Nutrition experience is backed by a 100% Satisfaction Guarantee. We pride ourselves on the 3 prongs of our business: Products, Knowledge and Service.

COMMITMENT TO QUALITY

We at Hammer Nutrition fully believe in our products and the experience of our clients. Learn what goes into our products and service.

HIGHEST QUALITY FROM THE START

Most companies tout their products as being "high quality," but for Hammer Nutrition, those words are much more than a catch phrase. Our focus on "Highest Quality Control" has defined us for over thirty years and counting. Since day one, Proprietor Brian Frank and the entire Hammer Nutrition team have never lost sight of the goal to ensure that every Hammer Nutrition product meets the demanding standards for purity, quality, and efficacy. That's why we confidently back them with our unwavering guarantee.

MADE IN THE U.S. and in SOUTH AFRICA IN TOP-TIER FACILITIES

Our focus on excellence starts with our sources. We are proud to say that our products are made here in SA and in the U.S under strict guidelines. None of our business is outsourced thus ensuring that our products are not tainted with unwanted and possibly very dangerous substances.

In addition, all Hammer Nutrition products have been, and will continue to be, produced only in facilities that are ISO OR GMP (Good Manufacturing Practices) compliant. GMP guidelines provide a system of processes, procedures, and documentation to ensure that manufacturers meet exacting standards for quality assurance and quality control. That translates to consistency and accuracy with regards to:

  • Facilities
  • Staff
  • Safety
  • Sanitation
  • Ingredients
  • Batching
  • Processing
  • Packaging
  • Documentation
  • Shipping
  • Product Support

SQF 2000 (GFSI) CERTIFIED LEVEL 3

Hammer Gel holds Level 3 Certification under SQF 2000.

The Safe Quality Foods Program (SQF) is recognised by retailers and food service providers around the world that require a rigorous, credible food safety management system.

WHAT DOES THIS MEAN TO YOU, THE CONSUMER?

Companies throw the word "quality" around expecting everyone to "take their word for it." The truth is that quality is only as good as it can be proven.

NSF and SQF take a different approach. They are experts in the field of Quality Assurance (QA) program development, QA program implementation and QA program maintenance. Their guidance is based on sound principles developed by experienced professionals. Their auditing and oversight are conducted to ensure companies maintain a high level of quality. Their annual and semi-annual facility audits are quite elaborate and detail-oriented. Their audit reports which point out even the smallest deficiencies, require firms to isolate the root cause of deficiencies to generate corrective and preventative action plans to avoid future repeat of such deficiencies.

The company's audit responses must provide proof of correction that satisfies the auditor. Companies that do not comply risk losing their registration and certification. In summary, these self-imposed compliance audits provide QA systems that are far more proactive than the "find and fine" methods employed by the basic regulatory bodies.

WE TAKE QUALITY PERSONALLY

Our products' safety and effectiveness matter to us. After all, we use these products ourselves, every day. We're athletes too and we care about our health. That's why when we choose our products they are of the highest possible purity, and they work!

We want the same for you.

 

MISSION STATEMENT

For over 30 years our mission and core values have been the foundation of the Hammer brand.

We are real people, making real, natural, healthy products with tons of vital information and a singular desire to help YOU be your best.

 

HAMMER NUTRITION - FAMILY OWNED, MADE IN USA / SOUTH AFRICA

Founded in 1987 by Brian Frank, Hammer Nutrition provides superlative products, proprietary knowledge and a 5-star service to health conscious athletes all over the world. 

The following principles, philosophies and values have guided Hammer Nutrition from its humble roots in 1987 to the company you see today.

We are unwavering in our commitment to maintain our vision and mission, having done so steadfastly for over three decades. The outward reflection of our brand, each one of our products and everything we do demonstrates these truths.

 

VISION

To grow a family business creating the highest quality, natural, most effective products ever developed, while adhering to our principles, philosophies and core values for generations to come.

 

MISSION

We are real people, making real, natural, healthy products with tons of vital information and a singular desire to help you be your best.

 

SERVICE - IT'S ALL ABOUT YOU

Superlative products and the expertise to put them to their best effect certainly are key, but how a company interacts with its customers is even more important. From day one, we've strived to treat every client exactly the way we want to be treated when we are on the other side of the counter - fairly, honestly and as an individual.

Our reputation for 5-star customer service has been earned by living this principle every day for the past 30 years plus. We investigate every feedback submission we receive and work directly with our staff to ensure that every issue is handled to your and our satisfaction. 

 

EDUCATION

Today, an overwhelming body of evidence confirms beyond question that a whole-food diet - one that minimizes or eliminates processed foods, sugar, wheat, dairy, salt and chemical additives - is the most effective way to stay healthy, perform at your best and avoid the disease and malaise that "junk food," diets and poor products foster. Every one of our products is congruent with this truth and works with the body in a complementary way.

Our pioneering "less is best" approach to fuelling before, during and after exercise has revolutionized endurance sports participation and massively extended the limits of what can be accomplished by athletes. 

 

PRINCIPLES BEFORE PROFITS

"Since 1987, I've been steadfast in my unwillingness to compromise my principles to make a buck or increase profits. That sounds well and good, and is easy enough to claim, but I'll give you a perfect example: We do not make gummy bear chews, which costs us $1-2 million per year in lost gross sales, conservatively - and I am okay with that.

Sugar / candy is not good for you and doesn't promote optimum performance. I truly believe that with all of my heart, so we won't offer them. With my company, you can rest assured that if you see my brand on a product, it's going to be good for you. You can sleep easy knowing that if I would not eat it myself or feed it to my kids, I won't try to sell it to you." Brian Frank

 

PHILOSOPHY

COMMUNITY SERVICE

For Hammer Nutrition, "service" also means community service, both locally and nationally. We support dozens of local organizations, schools, arts, charities and athletic events because this is where we all live and work and because these people are our neighbours, friends and the families of our staff members. We also believe that supporting small, local races serves the endurance community as a whole and ensures that you have these events to compete in and to practice your sport. For many of you, they are a stepping stone to bigger, national events. For others, they are a great way to commune with your fellow competitors. 

TELL IT LIKE IT IS

We do not engage in self-serving circular reasoning or the use of selective science to support dubious products and formulations (you know the ones - the first three ingredients are sugar, salt, and citric acid). Instead, we rely on the entire collective body of research and knowledge about the human body to achieve and maintain peak health and performance through diet, hydration, and lifestyle choices.

We take a holistic approach to athletic performance and health, distil it and share it with you in a language you can understand because an educated athlete is an empowered athlete. Since day one, we have advocated eating a whole food diet to achieve and maintain peak athletic performance and overall health.

 

CORE VALUES

PRODUCT INTEGRITY

Every one of our products is 100% research-based and extensively field tested before it is ever offered for sale to you. Our products are composed of the highest-quality U.S/SA and European ingredients and manufactured in accord with the strictest manufacturing practices in the world. Every ingredient is carefully selected for complete efficacy and provided in amounts that will deliver real benefits and promised results.

INNOVATION

Discovering the newest micro and macro nutrients and their proper use to optimize your energy, endurance, recovery and overall health has always been the cornerstone of our business.

Since 1987, we've led the field every step of the way, spawning new product categories and a long list of imitators in the process.

Whether it was introducing the first high-potency CoQ10 product in 1987, the first all-complex-carbohydrate energy drink fortified with protein in 1992, or the first energy gel sold with a re-usable flask in 1995, Hammer Nutrition has been at the forefront of innovation in the endurance fuel and supplement world. We relish this leading role and will continue to stay on the cutting edge of innovation in the area of human performance, health and longevity.

 

100% SATISFACTION GUARANTEE

Your Hammer Nutrition experience is backed by a 100% Satisfaction Guarantee. We pride ourselves on the 3 prongs of our business: Products, Knowledge and Service.

PRODUCTS

Powerful, safe, natural and undeniably effective! They will do exactly what we say they will and outperform the competition every time... Guaranteed!

KNOWLEDGE

Using our time-tested, science-based fuelling protocols will provide you with the best possible performance... Guaranteed!

SERVICE

Second to none, the best you've ever had! We treat you like you are important to us because you are... Guaranteed!